The Mercedes GLA celebrity endorsement you don’t expect…

The new Mercedes GLA is the first time the German company has entered the small SUV market dominated by the likes of the BMW X1 and Audi Q3, and the A-Class based model has gone down well in the UK.

Over in Japan they’ve embarked on a TV advertising campaign to alert buyers of the new models existence and, as is often the case, Mercedes has used a celebrity endorsement to help get the message across…